Success Stories Lidl: 85% customer return with personalized web store communication

85% customer return with personalized web store communication

About Lidl

Lidl offers customers the highest quality fresh produce with the best possible service. With only three employees and about 500 products, this small store became the foundation of Lidl’s far-reaching expansion. Now, Lidl operate around 11,200 stores in 32 countries.

Products Used

Convert

Engage

Platform

Industry

Food & Personal Care

parcelLab Impact

85%

of Customers Returned to the Web Shop

2.7

New Touchpoints Per Customer

12%

Increase in Basket Size

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The Challenge

Lidl knew that their post-purchase experience needed to be improved to achieve their goal of boosting customer retention.

The team recognized the importance of keeping customers updated, from checkout to delivery, with branded and proactive touch points. That’s why they identified parcelLab’s platform as the best solution.

The Solution

The parcelLab platform provides Lidl’s customers with automated, personalized shipping messages and an integrated Order Status page.

These real-time updates include targeted, high-value content that maximizes engagement.

The platform is fully white-labeled, so all touch points are branded with Lidl’s familiar tone and style, and all traffic is driven back to their online shop.

The Result

By leveraging the parcelLab platform, Lidl has expanded their loyal customer base. The proactive post-purchase emails they send keep customers informed every step of the way. Their targeted messaging adds value and leaves a lasting impression on customers, who become confident to reuse Lidl’s online shop.

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If you attach great importance to continuously improving the shopping experience, you show your customers respect. And that’s a very fundamental part of our business.