parcelLab has been named 'Best Unified Customer Experience' by the Vendors in Partnership (VIP) Awards

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parcelLab for Fashion & Luxury Brands

Unlock cross and upselling opportunities, provide effortless returns, and gain visibility of your post-purchase experience.

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Parcellab for fashion industry

parcelLab Benefits

Grow Revenue

Grow Revenue

Convert more customers for repeat purchases.

Build Brand Loyalty

Build Brand Loyalty

Craft a unique brand experience to excite, stand out, and retain customers.

Reduce Costs

Reduce Costs

Prevent returns and cut your customer inquiries by 30%.

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All the Post-Purchase Tools You Need For…

Converting Customers

  • Build customer confidence by providing a compelling delivery promise on the product detail page, cart, and during checkout, and boost conversions by up to 3%.
  • Create a post-purchase experience that is consistent, true to your brand, and wows your customers. Make them enjoy every step so they continue to come back over and over again.
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Engaging Customers

  • Deliver a seamless, personalized customer experience at every touchpoint and eliminate friction that causes customer inquiries around deliveries and returns to increase topline revenue by 2%.
  • Manage your customer’s expectations proactively with automated messaging around delays and reduce WISMO/R by 30%. Enable your customer service team to answer all customer inquiries 20% faster by giving them the information they need in one view.
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Building Journeys

  • Treat your customers to a hyper-personalized journey for returns. Set up different return flows for your respective customer segments and recover as much as 10% of your revenue while pushing for exchanges and preventing 5% of unwanted returns.
  • Leverage an intuitive digital process for multi-label returns, customs documents, and image approval to transform tasks that are normally complex and manual.
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Build journeys PLB

Transforming Processes

  • Empower your team with the analytics they need to understand and improve the customer experience.
  • Connect with the APIs, third-party integrations, and third-party apps you use every day to take your post-purchase experience to the next level.
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pL-Engage - online products

Fashion & Luxury Achievements


Increase in Reviews


Growth in Site Traffic


Increase in Basket Size

farfetch logo

FARFETCH: Controlling the customer journey resulted in 72% positive feedback

plb-fashion testimonial

New Look: More sales through targeted product recommendations

Philipp Plein: Elevate customer centricity with proactive communications

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Frequently Asked Questions

How is parcelLab used in the fashion and luxury industry today?

parcelLab’s fashion and luxury customers leverage our platform to improve their post-purchase and returns management experience. Some of the features customers use include but are not limited to, predictive personalization, proactive communications, embedded order tracking page, real-time delivery status updates, and live product stock availability.

Our customers have seen huge benefits since implementing our platform. One customer reported seeing 115 million website visits from post-purchase communications in 12 months and $207 million generated from communications.

How can a post-purchase software provide personalization in the fashion and luxury industry?

parcelLab provides customers with the personalization they need to take full control of their post-purchase experience. Customer communications and order tracking pages are fully white-labeled. Emails and order status pages are sent and hosted on your domain. The self-service returns portal is also available to host on your domain. We enable retailers to customize their experience so that it matches their brand tone and voice, so they can drive repeat purchases and better results.

How does parcelLab differ from competing post-purchase experience providers?

parcelLab is the only truly global enterprise post-purchase software provider, enabling brands to increase top-line revenue, decrease operational costs and complexity, and optimize the customer experience. Our main differentiators include highly customizable and scalable post-purchase assets, fast and easy implementation, GDPR and HIPAA compliant, and amongst many more. Contact us to learn more about how we can help transform your post-purchase experience.

Learn More About parcelLab Product Suites

parcellab convert Convert

Provide a predictive delivery date that increases conversions, reduces uncertainty, and improves customer satisfaction.

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Engage icon Engage

Enhance your post-purchase journey with personalized communications that keep customers informed every step of the way.

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Retain icon Retain

Turn potential customer dissatisfaction into an opportunity for revenue retention by digitizing your returns process.

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Transform Your Post-Purchase Experience

Learn more about how parcelLab can get you up and running quickly.

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